My boys love Snapchat, and I am not allowed to Snapchat with them, God forbid! My youngest is particularly motivated by the concept of keeping a “streak” going for as many days as he can with a friend or multiple friends. I, for one, do not understand it, but this is important to a fourteen-year-old. He does this with my daughter, who is twenty-seven, married, and with a little girl. I asked her, “What sort of stuff is in a “‘streak?” She shows me his pictures; there is a picture of his shoe, the dog, the sidewalk… What? So that is it? There is no quality of content here! There is no exchange of information! This is so he can win a badge by doing this every day? He has to schedule this, in? Set aside time for an innocuous photo? Time that he will never get back, time that he could be using to call his sister, instead? The ethical question here is, “Is he being cued and programmed to do this? Is he even aware? Would he do better in life by not Snapchatting at all? Go outside? Talk to people face to face, and have actual conversations? Is this why his generation is so turned off by physical interaction, eye-to-eye contact, and socialization? Why are they stilted with social cues in general? What a fascinating group to study, then! They can multi-task for Snapchat, but not for their mother…I know when I am beaten!